As I get ready to leave the job that I’m currently at and embark on a new and incredibly exciting opportunity, I’ve decided to do a little bit of reflection at the suggestion of David, one of my social media mentors. When I took a position as an “intern” at the small NJ agency that I worked at during my senior year of college, I had no idea how much I would learn. Since it was my responsibility to teach the rest of the company about it, I had no choice but to throw myself head-first into the world of social media. Continue reading →
So we’ve all (hopefully) gotten over the importance of the Twitter follower count. Nonetheless you’ve got to have some core group of people you’re talking with or it’s just you shouting at the mountain. So the question remains what can you do, particularly when you’re new on Twitter to get followers (or more accurately, find your community). And so, a step by step guide from signing up to getting your first few followers. This post, of course, supplements TJ’s, on how the PRBC folks decide who they follow.
This might be particularly useful if you’ve got a friend that’s recently decided to join the SM world as part of a New Year’s Resolution (or your client’s CEO is just not getting ‘it.’)
In the past month or so, I have been constantly utilizing the amazing insight and invaluable advice of my many PR “mentors” (the reason why will hopefully be revealed soon). This morning I was thinking about how lucky I am to have all of them, and it got me wondering about the nature of a mentor/mentee relationship. Mentor is a word that I toss around quite a bit, which is interesting because technically a person is only supposed to have one. So am I just using the wrong word to describe the people I go to for PR advice, or has the definition of a mentor shifted? Continue reading →
Choosing who to follow on Twitter is like the tagline of any action movie sequel: this time, it’s personal.
Talking to fellow PRBC-ers made me realize all the different barometers people use to decide with whom they interact on Twitter. There is no right and wrong way, I guess, except spam-following. Which is totally doing it wrong. But discussing what makes someone followable or not is, I think, valuable because lots of us still aren’t sure what our personal rules should be. Continue reading →
Each area of public relations, from crisis to consumer, fashion to technology, all have their own specific rules and methodologies. I kicked off my PR career in the music industry, and I continue to have a strong interest in this particular sector. I left music in the midst of the exploding blogosphere – where music criticism was in question, magazines were folding one by one, and bloggers were becoming the new tastemakers.
I thought this would be the perfect time to take a look at what’s going on in the music PR world and see what’s changed, what’s stayed the same, and what the future holds. Continue reading →
Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
Instead of Super Bowl ads, Pepsi will be sinking its dollars into cause-based social media, investing $20 million into its Refresh Project, which helps people improve their communities through a variety of projects, funded by Pepsi, according to a report by DMNews. Continue reading →
After recently talking with PRBC-ers Marie and Sherri about how Twitter can sometimes stress us out (and Marie’s own issue), I realized that everyone has their own personal Twitter dilemma. Mine? You might be able to guess it on your own, but I’m constantly grappling with whether or not I should change my username.
I joined Twitter when I was in college, while working at my internship. At the time I (and most other people) didn’t realize its full potential. I just knew that a lot of PR people were talking about it and that it was something I should check out. I also knew that I loved Juicy Couture and that I wanted my name to be in my handle- tada! Jessisjuicy was born. Continue reading →
There doesn’t seem to be a week that goes by that I don’t hear “Hey Marie, you really should get a personal Twitter account.” But, why is that?
If you don’t know by now, I tweet from my work account. When tweeting on behalf of a company, you have to be mindful of what you are putting out there for public consumption. Continue reading →
Editor’s Note: A special post-counterpost from two of the PRBC bloggers to end 2009 with a bang. For the counterpoint be sure to check out Keith Trivitt’s post.
I’ve recently become obsessed with FourSquare. I can’t seem to stop myself from “checking in” places, and now that they’ve made it easier to add new venues, I’ve become the resident scout for my town in New Jersey. So you can imagine how sad I was when my buddy Keith told me that he’s not a fan of the service. However, I know that he isn’t alone- many people are questioning the point of FourSquare and other location-based applications. Continue reading →
In a community characterized by comments and retweets, it is often difficult to notice when the SM becomes the news, rather than the news itself.
After reading some tweets the other week, I noticed the frequency of condolences directed towards @military_mom and felt compelled to dig a little deeper.
