Tag Archives: social media

Defining The Roles of PR Professionals and Their Partners

After reading Jen Pedde’s post “What Buy kamagra cheapnity-manager-is-not”>a Community Manager is Not” – especially the comments – I started thinking about the grey areas between the roles of PR professionals and those under the departments and titles of

How to Take Your Career from Social Specialist to Strategist

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become a strategistLast week I wrote a post on the career ceiling social media specialists, and all specialists for that matter, will eventually hit. Got some interesting comments and insightful conversation, which I’d urge you to check out. The one theme that stood out above all others was that many people have started their careers as specialists and would like to move into the strategist arena. But they aren’t sure the best way to go about it. Continue reading

How to be a Content Curation Intellectual Thief

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This is an educational blog post that offers tips on how to create original content through content curation.
What are some tips to create your own content through content you have curated?

Last week while on a business trip, I struck up a conversation with a gentleman seated next to me on the plane (who also happened to be a tech marketer) about content curation and how difficult it can be at times to keep up with the barrage of information flowing through the Web. We discussed all of the curation tools available, what we liked and didn’t like about them and successful ways to organize consistent, timely, and relevant information updates to our respective communities that kept them active and engaged. During the discussion I asked him what he thought was the key to successful curation that helps a marketer create their own meaningful, innovative content. After all, successful content curation requires the right mix of original content to help maximize SEO potential.

“Learn how to be an intellectual thief,” he said. Continue reading

Building the Agency – Part II

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In our last post on this topic we reviewed the new challenges agencies face in staffing to handle the much broader knowledge base they expect of employees.  PR, marketing, and the other related arts previously had a comparatively limited set of tools that they’d actually use on a regular basis – media relations (print, broadcast, etc.), event marketing, etc. – with the occasional foray into something digital.

Now, in addition to the old tools, we’ve got all the digital arenas (platforms) to play in and on, each with their own set of rules and standards and much more specialized types of media – lifestyle bloggers (or as some like to call a large subset of this group – “mommy bloggers”), bloggers affiliated with mainstream outlets, bloggers who consider themselves journalists, bloggers who don’t want to be journalists but rather paid advocates and so on.  Continue reading

5 Steps to Avert a Crisis Before it Goes Social

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Crisis direct mail; Box © by robhowells87

Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Continue reading

The Summer Week That Was – July 28th – August 3rd

PRBreakfastClub summary of the social media and public relations news stories of the week.
NASA scores a big PR win with the Mars landing of the Curiosity Rover

Welcome to Friday and another edition of “The Summer Week That Was.” Aren’t we lucky to work in a profession where news is always plentiful? Here are this week’s top five news stories:

5. Shannon Eastin To Become First Female NFL Referee With An Asterisk

Everyone knows that the NFL is practically bending over backwards to appeal to their female audience. Can we attribute the decision to put the first woman referee (well, technically she will be a Field Judge) on the field as part of their massive and well-targeted PR campaign to women? Or is the decision to let Shannon Eastin participate due to the NFL referee lockout caused by a collective bargaining agreement dispute? I suspect it’s a little bit of both. In my opinion, a savvy PR move by the NFL.

4. CIOs reject social media for news gathering

Hold up there social media cowboy (or cowgirl). Are you telling me that IT-decision makers, a demographic you would logically think gathers information from social media resources, considers other sources outside of social media to be more valuable for news gathering? Looks as if this survey may turn conventional wisdom on its head about the shift towards social for information and research prior to making a purchase. At least for some demographics.

3. How Twitter talked about the Olympics (Infographic)

Holy rapid fire tweets. There is no doubt that Twitter has stole the show as the social media platform darling of the 2012 London Olympics. 2,000 tweets per minute? Over 28 million total tweets about the games? Insane numbers. And the 2nd half of the Olympics is just getting into full swing.

2.  Alaska Airlines responds to ‘worst of humanity’ viral backlash

I thought this was an interesting story not from the perspective of how quickly Alaska Airlines responded to the criticism, not because social media fanned a firestorm of complaints and negativity for the brand and not due to the fact that an airline ranked #1 in customer satisfaction can experience a problem of this magnitude. My interest was how people flew off the handle without knowing the whole story and how industry regulations and gut perceptions that consumers are unaware of often drive decisions. Before you complain about something, make sure you know both sides of the story.

1. Rover Curiosity Sticks the Landing for NASA’s Public Relations

In case you hadn’t noticed, NASA has sort of become the red headed step-child of taxpayer angst over government spending. Mired in a two year slump and with a dearth of projects on its plate coupled with public disdain over its budget, NASA needed a little PR shot in the arm. They are after all, more focused on successes than PR campaigns but at this point in their history, they needed the Rover Curiosity landing to pump up perspective, which as you know, is the bread and butter of PR.

That’s it for us on this Friday afternoon. Enjoy the weekend and do something fun with family or friends. Before you know it, the sun will be going down at 5pm and we will all be slogging through the dreary winter longing for days like this where the warm sun shines and the ice cream tastes just a little bit better.

The Summer Week That Was: July 28 – August 3rd

Public Relations PR and Social Media Stories of the Week
School, already?

Is it really August already? Wow, ½ a year in the books and still so many things to accomplish this year. I overheard someone say that school starts next week for a lot of kids? Whatever happened to being able to bike ride and swim the whole month of August?

Hope you have been having a good summer with time to rest with family and friends. Here’s this week’s top five news stories: Continue reading

The Summer Week That Was: July 21-27

Summer © by Moyan_Brenn

Ah yes, the last full week of the month of July.  That means two things… Summer is almost over and NFL training camps are opening.  Of course some little “gathering” in London is going on, but no one is really paying attention, right?

In all seriousness, the 2012 London Olympic Games will be something of a social media games, too. How so? Well, you have read on, friends! Continue reading

“Like Us” vs. “Find Us” on Facebook

Offering incentives for consumers to like you on Facebook is a better way to build an active community.
Offer incentives for someone to "Like" your brand on Facebook

It’s certainly no secret that Facebook is one of the most powerful marketing and social media tools of the modern digital era. Just about every major brand has a presence on Facebook and most do an outstanding job of actively listening and engaging as they build their communities and “likes” so their messages can resonate with an increasing pool of customers.

A lot of brands are obsessed with achieving a high ranking through Facebook’s EdgeRank algorithm to govern what is displayed (and how high) on someone’s newsfeed and with good reason. Today’s consumer factors peer review, image, and transparency into their buying decisions more than ever before so remaining front and center within a person’s newsfeed is priority #1. This, most of us have already figured out. Continue reading

Age Doesn’t Mean Jack in Social Media

Aged © by tonyhall

We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had a tweet shared by a celebrity.

On Friday, Cathryn Sloane had an article posted on NextGen Journal, titled, “Why Every Social Media Manager Should Be Under 25.” Sloane, a recent graduate of the University of Iowa, writes. Continue reading