Tag Archives: sm

7 Little-Known Tricks to Maximize Your Facebook Page

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buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.

Consider this your cheat sheet. If you’re not already putting these features to work for your Facebook page, now’s a great time to start. Continue reading

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How Real Estate Agents Can get a Leg Up on Facebook

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IMG_0381 Floorplan © by mikemccaffrey

Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.

Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Continue reading

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Defining The Roles of PR Professionals and Their Partners

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After reading Jen Pedde’s post “What Buy kamagra cheapnity-manager-is-not”>a Community Manager is Not” – especially the comments – I started thinking about the grey areas between the roles of PR professionals and those under the departments and titles of

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Building the Agency – Part II

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In our last post on this topic we reviewed the new challenges agencies face in staffing to handle the much broader knowledge base they expect of employees.  PR, marketing, and the other related arts previously had a comparatively limited set of tools that they’d actually use on a regular basis – media relations (print, broadcast, etc.), event marketing, etc. – with the occasional foray into something digital.

Now, in addition to the old tools, we’ve got all the digital arenas (platforms) to play in and on, each with their own set of rules and standards and much more specialized types of media – lifestyle bloggers (or as some like to call a large subset of this group – “mommy bloggers”), bloggers affiliated with mainstream outlets, bloggers who consider themselves journalists, bloggers who don’t want to be journalists but rather paid advocates and so on.  Continue reading

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5 Steps to Avert a Crisis Before it Goes Social

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Crisis direct mail; Box © by robhowells87

Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Continue reading

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Social Trial & Error: Easy (and Inexpensive) Tips for Identifying the Best Platforms for Your Brand

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So your brand has a growing following on Twitter, your Facebook page has been up and running for a few years now, and you recently launched a Google+ brand page – but now what? While you can access certain analytics for each platform, there’s often a desire to answer the question “What can we do next?” and “Which platform is reaching my best customers?”  Continue reading

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Building the Agency – Part I

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How are today’s agencies building, or rebuilding, their services?  How are they staffing for these new services? Siloed or integrated programs?  Standalone teams or cross-practice groups?  We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner offices.

Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most people didn’t touch, but those were for specialized areas. Continue reading

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Value of a Facebook Fan – Still Worth Considering?

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Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paid acquisition – in light of GM’s announcement that it will no longer use Facebook ads, will other brands follow suit and change the conversation again on the value of a Facebook fan?  Continue reading

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Social Media Mudslinging

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Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook pageContinue reading

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A New Way to Pitch

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“Hi NAME,

Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know your thoughts and if you are interested in scheduling a one-on-one booth appointment with COMPANY, as I’d be happy to help!

Kindly,
PR REP” Continue reading

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