Tag Archives: sm

Defining The Roles of PR Professionals and Their Partners

After reading Jen Pedde’s post “WhatRead the rest of this entry

Building the Agency – Part II

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5 Steps to Avert a Crisis Before it Goes Social

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Social Trial & Error: Easy (and Inexpensive) Tips for Identifying the Best Platforms for Your Brand

So your brand has a growing following on Twitter, your Facebook page has been up and running for a few years now, and you recently launched a Google+ brand page – but now what? While you can access certain analytics for each platform, there’s often a desire to answer the question “What can we doRead the rest of this entryRead the rest of this entry

Building the Agency – Part I

How are today’s agencies building, or rebuilding, their services?  How are they staffing for these new services? Siloed or integrated programs?  Standalone teams or cross-practice groups?  We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the cornerRead the rest of this entryRead the rest of this entry

Value of a Facebook Fan – Still Worth Considering?

Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paidRead the rest of this entryRead the rest of this entry

Social Media Mudslinging

Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live upRead the rest of this entryRead the rest of this entry

A New Way to Pitch

“Hi NAME, Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me knowRead the rest of this entryRead the rest of this entry

Curating Or Collecting?

Content creation in the form of curating content, your own and that of others, is the hot new trend  in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest. Tuning the content you’ve created is a bit of a different beast thanRead the rest of this entryRead the rest of this entry

Social Media ROI

I struggle with ROI in the social sphere, as I’ve talked about before. Google has taken a huge step forward this week in measuring the ROI of social media, as it announced the first concrete effort at valuing efforts in this arena. The three main reasons Google made this change (from the Analytics blog):Read the rest of this entry