How are today’s agencies building, or rebuilding, their services? How are they staffing for these new services? Siloed or integrated programs? Standalone teams or cross-practice groups? We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner… Read the rest of this entry
Tag Archives: sm
Value of a Facebook Fan – Still Worth Considering?
Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan. There is no direct answer given the multiple of impacts that go into a Facebook brand strategy. Many fans are gained through a combination of organic growth and paid… Read the rest of this entry
Social Media Mudslinging
Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course. The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.” Because of a lack of mud and a few unsafe obstacles, the race failed to live up… Read the rest of this entry
A New Way to Pitch
“Hi NAME, Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know… Read the rest of this entry
Curating Or Collecting?
Content creation in the form of curating content, your own and that of others, is the hot new trend in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest. Tuning the content you’ve created is a bit of a different beast than… Read the rest of this entry
Social Media ROI
I struggle with ROI in the social sphere, as I’ve talked about before. Google has taken a huge step forward this week in measuring the ROI of social media, as it announced the first concrete effort at valuing efforts in this arena. The three main reasons Google made this change (from the Analytics blog):… Read the rest of this entry
How Learning Social Media is Like Running a Half Marathon
About eight weeks ago a friend of mine asked our group if we wanted to train for a half-marathon. Without thinking I decided to jump in with a leap of faith. Just the thought of running for 2½ hrs seemed so daunting but I still began the journey with trepidation
Whether we want to admit it or not, beginning social media is daunting, overwhelming and not lacking it’s own trepidations. Learning the many different types of social media…Twitter, Google+, Facebook, LinkedIn and all the others in between can be like learning another language, but you dive in anyway.… Read the rest of this entry
The Power of Advocates
If done strategically and creatively, targeting influencers can have great business value, but is more for creating short-term buzz than sustainable growth. Targeting influencers should be done in conjunction with connecting with your advocates.
Advocates are not necessarily buying your product or service. As Simon Sinek notes in Start With Why:
“Though products may drive sales, they alone cannot create loyalty. In fact, a company can create loyalty among people who aren’t even customers.” … Read the rest of this entry
Marking Facebook Milestones
Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out! You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all… Read the rest of this entry
Why You Should Use Facebook Timeline – the Best Brand Implementations
I’ve seen a lot of changes happen when it comes to social media and public relations – how the two fit together, and where they fit within a company’s organizational structure, has changed over the years. A few years ago, when I was agency-side, I witnessed firsthand the struggle between creative shops, interactive agencies, and… Read the rest of this entry