Tag Archives: social media

Danielle Cyr

Social Media Sweethearts?

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U.S. Valentines Day Spending Projected To Reach $13.7 BillionThink back to Valentine’s Day in elementary school. Remember the valentine’s themselves, the classroom parties and, of course, the Sweethearts. The sugary little morsels that are synonymous with the impending holiday.

When I first learned that New England Confectionary Company’s Sweethearts had made their way to Twitter, I’ll admit that I was shocked. My initial thought was that the target demographic for the beloved Valentine’s Day treat wasn’t on Twitter. Not to mention the fact that it just seemed obscure that heart shaped candies had their own Twitter feed. Continue reading →

Jess Greco

Becoming the Mayor of Someone Else’s Apartment

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Close-up of a laptop on the tableAs someone who’s been using Foursquare since it was in its ghetto/doesn’t always function/impossible for you to add a new location phase, I’ve found it very entertaining to watch this platform grow.  As it becomes increasingly accessible, more and more people have started to use it (especially since the Blackberry app came onto the scene!).

For me, the defining moment of when Foursquare had become “acceptable” was when my boyfriend started to use it after months of making fun of me for insisting on telling the world where I was.  I never thought that moment would come!  Besides its growing popularity, I’ve also noticed an increase in discussions surrounding its purpose and the proper way to use it.  In fact, TJ wrote a post about her foray into Foursquare just last week.  This is to be expected for any new medium, just as we saw with Twitter before.  Continue reading →

Marie Baker

Cision Announces Agreement with Sarah Evans

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Businessmen shaking handsAs you might have heard, Cision recently announced its new agreement with Sarah Evans, new media consultant and founder/moderator of the increasingly popular #journchat.

According to the press release “Cision will provide transcripts of every #journchat, the lively weekly Twitter chat for PR professionals, journalists and bloggers… It will work with her to produce white papers, webinars, conference and seminar discussions, and other thought leadership initiatives that explore the impact of online communications and new media.”

If you aren’t familiar with #journchat, every week on Twitter, the media and PR community come together via the hashtag #journchat, to openly discuss a number of topics and share ideas with each other. Continue reading →

Keith Trivitt

Thoughts from SMPR: Part 1—This Isn’t Rocket Science

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Mature Businessman at lectern outdoors, holding microphone and documentsI had the rather unexpected honor of being a panelist at the recent SMPR event at Social Media Week New York for a discussion about social media use among agencies and client initiatives. The panel, hosted by my good friends Elliot Schimel and David Teicher, was a compilation of bright young minds discussing how their various agencies integrate social media initiatives within other client work.

I say “unexpected honor” because I was not initially slated to speak on this panel. Having shown up about 30 minutes before the panel started, I was chatting with Elliot and David about various social media topics of the day and the panel itself, and Elliot was kind enough to extend to me an invitation to be on the panel after someone had been forced to drop out earlier (great thanks to you, Elliot, as this was a tremendous event, and a terrific pleasure to be a part of). Continue reading →

Kate Ottavio

Are you a Twitter Snob?

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Businesswoman with briefcase peering down at subordinatesThe most fascinating aspect of Twitter is that you can literally find millions of different people with personalities that span the Diagnostic and Statistical Manual of Mental Disorders. I love it.

One thing that I’m always keen on studying and writing about is narcissism and ego in social media. So I came up with a little quiz to determine whether or not you are a Twitter snob. Please keep score as you go along. Continue reading →

Eric Berto

FINRA Issues New Social Media Guidelines

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Checking Stock Market ListingsA word of advice: I am not a lawyer. Nor am I a registered financial adviser. This is my opinion only and should be treated as such. For guidance, consult your legal counsel.

If you are in PR, IR, corporate communications or social media, chances are you’ll run into fun rules such as Sarbanes-Oxley, Regulation FD and FINRA guidelines. One of these things these rules have in common is that they are behind the times.

But the Financial Industry Regulatory Authority (FINRA) has taken a pretty large step in modernizing the rules that financial services companies must follow while engaging in social media and PR. You can download the FINRA social media guidelines as a PDF. Continue reading →

Jess Greco

Could Blogging Ever Be a Negative Thing?

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Paper in typewriter listing BlogBy now we, as PR professionals, understand the dangers of social media when it comes to speaking your mind in the blogosphere, Twitterverse, or any other strange word that someone has coined to describe an online space. We know that talking smack about your boss on Facebook can get you fired and that it might be a wise idea to make your profile private if you plan on posting a lot of pictures of you drinking yourself into oblivion. Armed with this knowledge, an overwhelming amount of professionals are finding SOME way to make their mark in the social media world, even if it’s just so that something positive shows up when their name is Googled. Continue reading →

TJ Dietderich

The Done Thing on Foursquare

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Businessman Standing on GlobeI just joined Foursquare last month at the urging of a friend who lives in Brooklyn. “This way I can see if you’re ever in the neighborhood, and we can hang out,” he said. I muttered something about calling him if I wanted to hang out, but whatever. I’m nothing if not curious, so a-Foursquaring I a-went.

I don’t know if you’ve ever played an RPG, one of those video games where you’re on a long, epic quest and there are lots of little side quests and mini-games that are not strictly necessary but they get you more points? Well, if you have then you will understand me when I say that Foursquare became instantly addicting. Points! POINTS. I must have the pooooooints!

You might think that’s silly and look down your nose at people who use Foursquare, but hey, you can go hang out with the people who refuse to say Twitter is anything but a waste of time. If you don’t like it, don’t use it, but don’t get all huffy about something that is, at worst, a harmless game.

Anyway. /wagging finger. Continue reading →

Christina Khoury

Christina’s Coffee Talk: Jay Keith (Part 2)

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When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to the subject. So I asked him, “Are people too serious about personal branding within the SM world? Is it overrated/overused? What would you consider your personal brand?” And here is what Jay had to say: Continue reading →

Christina Khoury

Christina’s Coffee Talk with Jay Keith

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Coffee Talk is back and I couldn’t be more excited to kick off the year with my guest, Jay Keith, senior public relations manager of Vistaprint. A prominent member of the #prbc community, Jay is always sharing his knowledge and making us laugh daily. Jay is a jack of all trades, smart, and funny to boot. Who knew that a former donut maker for Dunkin’ Donuts would become a successful PR professional? Like the rest of PRBC Jay’s an avid coffee drinker, loyal to his Dunkin Donuts brand but says it’s nothing compared to the coffee in France. He’s an amateur golfer, sports nut, die-hard Boston fan and a passionate Candlepin bowler. Continue reading →