7 Little-Known Tricks to Maximize Your Facebook Page

buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.

Consider this your cheat sheet. If you’re not already putting these features to work for your Facebook page, now’s a great time to start. Continue reading

What the Media Thinks

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of PR, and their view of on traditional versus digital media – here is an insider peek. Continue reading

Asking for Likes isn’t a Social Strategy

As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?

One of the

ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading

Public Relations Ideas for Your Restaurant (And Why This Industry is Different)

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King Eddie

Are you thinking of trying to promote your restaurant in creative ways that will give you an edge from your competitors? Public relations in the restaurant industry are a little different than other industries because in order to run a successful restaurant, you have to have a love for the industry and the drive to keep it moving forward. Continue reading

Why We Need to Set the Bar Higher When Giving Advice

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Waffle © by ilovememphis

Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading