Seriously? Goog v. Bing search Twitter

Twin brother and sister (10-12) retrieving cuddly toy from under bed, ground view Disclaimer – I’m a Google Harlot.  With minor exception, if Google offers it, I use it.  Yup, I’m on Wave (along with most of PRBC and BTW,  if anyone’s got a few extra invites, we’ve still got some holes to fill), I used Google Docs back before it was Docs (Writely was acquired by Google and then morphed into Docs), Maps, Earth, pretty much everything.  I usually prefer Google search to Twitter search for finding old tweets – a username or two, a keyword, isolate the search to twitter.com and frequently I can dig out old tweets with minimal difficulty.

So Microsoft’s Beta launch of the Bing Twitter search was a disappointment for me.  I had been unimpressed with any of Microsoft’s search engines (The original Microsoft search/MSN search, Live, Bing, meh….). So I had little hope.  The one big selling point a proper Twitter search would give it a longer memory. Continue reading

Breaking News: PRBC member breaks off, does own thing!

tree at sunsetOk, ok. Cool it. No one’s going anywhere. The PR Breakfast Club is alive and well. I just wanted to have a little fun. Muwahaha!

I believe that after nearly two months of existence now, the eleven lovely members of PRBC have received some welcome commentary on this site from friends, colleagues and (yay!) fans. Let’s get even more interactive here. And be nice!

Negate the fact that many of us have our own blogs and some contribute to our company/firm blogs. Who do you think would leave the PR Breakfast Club and pull a Sammy Hagar and totally bite it? Or the opposite? “Remember us little people when you are famous, Jess!” Continue reading

Your Copy Sucks: You Don’t Even Know What “Edit” Means

type writer keyPlease consider this a gentle nudge in the direction of proper usage. I am not angry with you, dear thing. Almost everyone makes the same mistake time and time again. But for your elucidation:

Editing is not the same thing as copyediting.

When you talk about making sure all the commas are in the right place? That’s copyediting. When you think about taking a red pen to a piece of writing? You’re probably thinking of copyediting. It’s something wholly different than editing-editing, and you should probably know the difference.

Continue reading

In-Depth Coverage: Hacks with Benefits

Businessman and woman smiling at each other in officeI am now single again, after more than a decade of marriage, and am realizing the benefits of being a single gal publicist in a tech PR world (the majority of these reporters being men). After all these of years of marital life, I had forgotten how much easier it is to pitch a story with a hint of flirtation in your voice. But do you let those flirtations go any further?

When I first began doing public relations, I was not at all comfortable on the phone pitching. Those were the days before email. We would fax out releases and were expected to follow-up every fax with a call. Continue reading

Allow Me to Disagree. . .

businessman sits in a chair and reading the news paperConsidering I’m writing these thoughts in a blog post, and that the #PRBC was formed through Twitter, I think it’s safe to say I understand the value of social media.  That said, I also understand its limitations and that it is one piece of the publicity puzzle; a puzzle that include events, traditional media placements and a comprehensive strategy which ensures synergy amongst all components.With that in mind, it’s no surprise that a recent blog post (you’ll want to note this was a blog post as you keep reading,) The Fallacy of Facebook: Twittering Away Our Time, rubbed me the wrong way.  By no means do I disagree with all points made, but I think this post warrants some scrutiny and careful examination. Continue reading

Balloon Family Attorney: Dizzy or Well-spun?

HandcuffsRecent news stories, most notably those in The New York Times and on NBC’s Today Show, have taken particular note of the comments of David Lane, the attorney representing Richard Heene (Balloon Dad) regarding the upcoming, perhaps inevitable, arrest of Mr. Heene and potentially his wife (who is being represented by a different attorney).

Mr. Lane’s comments are best summarized by one of his talking points (because that’s what it is, let’s not kid ourselves) in his interview with the Today Show — “Do not do the perp walk for media consumption and arrest these people in full view of their children. That’s child abuse.” Continue reading

What the HECK do my clients think? Spending a bit too much time on Twitter…?

ScreenHunter_03 Oct. 18 15.51Please tell me I’m not the only one. You sit at your desk, trying to hold in the giggles from something brilliantly funny that just popped into your head. “I have to tweet that! I’m a genius!” you say. (Ok, that’s a bit far from what I say to myself, but you get the point.)

But wait! My client Scooby Doo Scuba Gear follows me on Twitter . . . Shoot! I can’t tweet that. They will see it. They will think I’m nuts. Continue reading

Christina’s Coffee Talk: Sasha Muradali

sasha_twitter2c-tnThis week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to the opera, and enjoying a good book. This Harry Potter fan is also a self-taught Photoshop addict and loves trying to see what new things she can come up with. You may also find her singing to herself, her guilty pleasure, in her car to Miley Cyrus’s new song, “Party in the USA” and relaxing on the couch watching Grey’s Anatomy…. But I’ll let you take that up with her. Without further adieu – here is Sasha discussing her blog, personal branding, and its impact on her job search. Continue reading

Can Publicists Be Friends?

Tension Between CoworkersIn a recent post, fellow PRBC-er Kate, posed the question: “Can publicists and journalists be friends?” It is an interesting issue that elicited a number of responses from our readers. It also made me question if publicists can be friends with other publicists.

During my former life within the music industry, my particular job was extremely competitive and we were all fighting over the same client pool. I met my very best friend on the planet while we both worked at competing agencies. We hit it off right away and we were able to relate to each other because we had the same job. Continue reading

Ummm, I Totally Liked Your Avatar Better

Girl with a bookHave you ever followed someone just because you liked their avatar? Call me shallow, but I follow a lot of people based on that factor. Then I realize that I actually like what they tweet about and I’m glad I was so superficial. It’s kind of like how I shop for books; if the cover is sweet, i buy it, and 8 out of 10 times it is a pretty good book. (BLAH, BLAH I KNOW THE SAYING, DON’T JUDGE A BOOK BY ITS COVER, I’M NOT DUMB)

Sometimes though, if you’re lucky, there is that slight feeling that you get where your mind says, “Wow I really like chatting with this person, and their picture is pretty nice…maybe there is something there?” So you decide to move your @ tweets to DMs, then maybe to GChat, and then if you’re really ready to venture out of the safe haven of the chat bubble you may even Facebook each other. Continue reading

…..a chance to start the day off right.