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Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Continue reading
Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and again over a four year span. Continue reading
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Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Continue reading
viagra from canada37422_28e50f7287_m.jpg” alt=”” width=”240″ height=”150″ />In New Orleans there is always news. From football to festivals, from Mardi Gras to music and from cuisine to crime the city is always buzzing. But things are not so easy in the Big Easy for PR pros.
There is a shift happening in the media landscape. The major daily newspaper is no longer going to be daily in just 30 days. The Times Picayune has been bringing the news to New Orleanians for over 175 years. The owners of the newspaper, have decided to cut down the distribution just three days a week and focus on digital.
In a city that is based on traditions and a rich history, change is not always embraced or accepted. There are yard signs throughout the city in front of homes and businesses demanding daily distribution. Many city leaders and notables have written open letters to the owners demanding they sell or reinstate distribution. Continue reading
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These 8 tips to succeeding in PR are about more than writing well or liking to work with people—public relations is really all about selling. And it’s also about solving problems, understanding your clients’ businesses and many, many other things. Continue reading
viagra without a prescriptionub.com/wp-content/uploads/2012/08/HurricaneEvacuationPlan-300×300.jpg” alt=”” width=”300″ height=”300″ />Whether you’re savoring the last days of summer or pillaging the school supply sales and dreaming of your college days, I’ve no doubt the week flew by—and I’m here to help you catch up on what’s making headlines around the interwebz. Continue reading
order viagra softce306f09_m.jpg” alt=”” width=”240″ height=”168″ />To practice public relations there is no board or exam. The practitioners are lumped in together- the good, the bad and the ugly. The Accreditation in Public Relations process is elective. You can choose to sit for accreditation or you cannot without any consequences. And if you pass there is no real effect on your job and you won’t get an extra zero on your next paycheck.
However, I just checked the mailbox and my official letter of passing has just arrived. There is something that feels so good about having three little letters behind my name that I can’t help but be excited.
The desire to take the APR has to come within. You have to want to go through the process to further your career and to separate yourself with the designation in the pool of resumes. Continue reading
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Three minutes into a recent phone call with a source, I went from mild mannered professional to the Incredible Hulk. At least on the inside.
“My team wasn’t prepared for this,” he told me in a quiet voice as I reminded myself that I was having this conversation in the lobby of Tribune Tower and not in my apartment, where I would be free to bring down the heavens on him. Continue reading
Welcome back loyal readers to our summer weekly roundup of posts you may not have seen, may have seen but should see again, or just random stuff that’s pretty cool.
Since I’m sure we’d all like to start down the road to the weekend, I’ll beg
in with no further adieu… Continue reading
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PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems
and Need Blogger Outreach? A Case Study in How NOT to Do It.
This post is about bloggers reaching out to PR professionals.
It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Continue reading
