Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
Instead of Super Bowl ads, Pepsi will be sinking its dollars into cause-based social media, investing $20 million into its Refresh Project, which helps people improve their communities through a variety of projects, funded by Pepsi, according to a report by DMNews. Continue reading →
After recently talking with PRBC-ers Marie and Sherri about how Twitter can sometimes stress us out (and Marie’s own issue), I realized that everyone has their own personal Twitter dilemma. Mine? You might be able to guess it on your own, but I’m constantly grappling with whether or not I should change my username.
I joined Twitter when I was in college, while working at my internship. At the time I (and most other people) didn’t realize its full potential. I just knew that a lot of PR people were talking about it and that it was something I should check out. I also knew that I loved Juicy Couture and that I wanted my name to be in my handle- tada! Jessisjuicy was born. Continue reading →
There doesn’t seem to be a week that goes by that I don’t hear “Hey Marie, you really should get a personal Twitter account.” But, why is that?
If you don’t know by now, I tweet from my work account. When tweeting on behalf of a company, you have to be mindful of what you are putting out there for public consumption. Continue reading →
I’ve noticed recently that I’ve had a drastic drop in my Twitter follower count (I already checked and there was no Twitter spam cleaning). I just don’t understand why people aren’t loving me and everything I have to say. I tweet about the things I do, what I eat, what kind of decorative head ornament my Chihuahua is wearing each day. I talk about how awesome I am, tweet my new blog posts (every day) and generally radiate hotness. So, Kate, why have I lost so many followers?Continue reading →
Editor’s Note: A special post-counterpost from two of the PRBC bloggers to end 2009 with a bang. For the counterpoint be sure to check out Keith Trivitt’s post.
I’ve recently become obsessed with FourSquare. I can’t seem to stop myself from “checking in” places, and now that they’ve made it easier to add new venues, I’ve become the resident scout for my town in New Jersey. So you can imagine how sad I was when my buddy Keith told me that he’s not a fan of the service. However, I know that he isn’t alone- many people are questioning the point of FourSquare and other location-based applications. Continue reading →
Editor’s Note: A special post-counterpost from two of the PRBC bloggers to end 2009 with a bang. For the counterpoint be sure to check out Jess Greco’s post.
I don’t care if you’re the mayor of the Kirksville YMCA, or you just ousted Marcy as the mayor of Pistol Pete’s Coffee Shop in Kalamazoo. That’s great … for you. But not so much for me. Even if I am your friend, and we have all long given up hope of not knowing every intimate detail of your life, played out for us online in real time, the fact that you have “checked in” at some store, office, coffee shop, etc., whether it be in the same city that I live in or 3,000 miles from me really doesn’t matter. Continue reading →
In a community characterized by comments and retweets, it is often difficult to notice when the SM becomes the news, rather than the news itself.
After reading some tweets the other week, I noticed the frequency of condolences directed towards @military_mom and felt compelled to dig a little deeper.
I recently had lunch with a woman I met at a client meeting a few months ago. This woman is making a career switch and wants to explore social media in her new position promoting events (she had little to no previous knowledge about SM). So, I happily accepted a lunch invitation to share my passion for social media with her.
After an hour and a half of talking blogs and Twitter, she was thrilled at the information I supplied, and was fortunately, not overwhelmed. Continue reading →
A short while back, Keith Trivitt wrote a thought-provoking post entitled Are Your Clients Ready for PR 2.0?We had an interesting conversation that started in the comments and worked its way offline to an agreement that whether a company liked it or not, they needed social media. I would love to be able to say that I am omniscient, but who am I kidding? So instead, I’ll simply speak from experience.
Now that that’s out of the way, we’ll start with how social media fell into my lap and turned me into an evangelist for keeping it clean and in the hands of the company’s communications team (PR, MarComm, agencies, etc.). About two years ago, our team was pulled into a meeting and told that the search team was going to use and manage Facebook and LinkedIn, and that it fell under Web 2.0 (remember that term), so we were to leave those sites alone. Continue reading →
This is my first, and long overdue, post for PRBC. Though I’m technically not in public relations anymore, the time I spent in the field has irrevocably molded my view of social media and helped me develop the skill set with which I operate today. But I’ve since moved to advertising and I find it amazing how publicists and ad execs hold such varied perspectives of how to operate within the social space on behalf of brands. I used to advocate that PR was the industry to spearhead social media initiatives. But I was admittedly biased. In fact, I think the key to effectively establishing a brand as a powerful social entity is to take what each industry offers to the space and somehow unify the various approaches. Continue reading →
Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
I recently had lunch with a woman I met at a client meeting a few months ago. This woman is making a career switch and wants to explore social media in her new position promoting events (she had little to no previous knowledge about SM). So, I happily accepted a lunch invitation to share my passion for social media with her.
