Dear Kate,
One year and four months has passed since you embarked on your career in the field of agency public relations, and boy, have you learned a lot! Congratulations.
Just for fun, here a few pointers and tips I wish I could have told you back when you first started: Continue reading
It seems everyone hates Twitter lists. Among the top complaints are that they’re just another way to make cliques and make some feel less deserving than others. This is certainly a valid point, but there’s a gold mine of a benefit it seems no one has considered (or shouted loudly enough about) — one of the major upsides may have in fact have helped save Twitter (at least in how it applies to PR/Marketing). There are, of course, some downsides besides the clique factor… Continue reading
This post’ll be at the top of the page for a few days. Daily posts appear below this one starting at 12:01 a.m. Eastern.
As some of you may have caught through our prior tweets, members of the PRBC will be presenting at Ragan’s 2010 Best Practices in Media Relations Summit on March 3, 2010 in New York City.
In addition to hearing some of your favorite (hush, we know it’s true) PRBC-ers — Mr. Trivitt, Ms. Dueitt, Ms. Cyr, Ms. Khoury, Ms. Greco, and yours truly — pontificate on social media, there are other unbelievable speakers, from some fantastic companies, you definitely shouldn’t miss. What organizations you ask? Oh let’s see here, companies like – Ketchum, BusinessWeek, Levick, USA Today, Edelman, Dow Jones, etc…
Check out all the description and presenter info at the link above, register and we’ll see you there. Knowing us, it’s also not entirely impossible that there will be some post-event festivities (#JustSayin’). Stay tuned for more info as it becomes available.
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It would seem par for the course that as I turned on my laptop to blog, the power would fail. My immediate reaction was to tweet about the power failure. The challenge with that and my momentary lapse in logic are both evident.
Once I moved past the realization of a self #fail, I was left wondering what we would do without social media. Or, more accurately, could we return to a world without social media? Continue reading
Kodak, that venerable American photographic film giant of the 20th Century, has gone through a vast transformation in the past decade. Both the brand and the Company’s stock have been in free fall, in stark constrast to the meteoric rise in popularity and use of digital photography and video. To put it simply, you no longer first think of Kodak and its products when someone pulls out a camera (well, unless you’re at least Sherri’s age…).
But one man is taking a proactive approach to change Kodak’s public image as a has-been major American brand, and is actively pursuing a new, digital future — one in which Kodak is rebranding itself with a heavy dose of successful social media outreach and engagement. Continue reading
I recently attended and presented at the Social Media Conference presented by the Connecticut Valley Chapter of PRSA . Among the topics discussed at the conference was who should be the voice behind corporate tweets, the company itself or a company representative?
Several attendees expressed that hectic schedules often prohibit upper management from taking on the role of tweeting for their brand. This led me to question if these should be the people tweeting or if a generic account representing the brand was adequate. Continue reading
Recently, the PRBC crew had the pleasure of chiming in—as an entire group via Google Documents—on a series of questions regarding the blending of public relations and social media (one of my favorite subjects to discuss) on Lauren Fernandez’s LAF blog. The first set of questions dealt with what effect we all thought social media has had on the public relations industry.
You can read all of our responses here, but a comment by our good friend Jay Keith really sparked something in me. Jay was discussing his distaste for the exponential increase in so-called “experts” who are now online. Continue reading
This week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer). He boasts about being a geek and says his favorite pastimes are messing in WordPess or playing video games (sorry PS3 lovers, he plays on Xbox 360 or Wii). In addition to his Recommended Reading, you can catch Danny laughing to off-the-cuff humor blogs like F*ck You Penguin and his wife’s Just Kickin’ It. It was a real pleasure picking Danny’s brain for a little bit, and I hope this chat inspires you just as much as it did for me.
In this age of social media, there are a few situations that every PR pro prays will never happen to them. One of the most dreaded inquiries that one can get from a client is:
“I was at a networking event the other night and I met a social media consultant. She said that we should really be on Twitter and that she would give us a session on using it for $2,000. Why haven’t you built us a Twitter page yet?” (Ok, so that’s probably second to “I want a viral video… you know, like the inmates performing Thriller.”) Continue reading
Ok, so to address this first…maybe there is something to the whole women’s intuition thing…(touché Kate).
As many of you know, earlier this week my colleague and PRBC founding blogger Kate Ottavio posted a great article addressing the male:female ratio in our industry, noting it’s a great chance to meet a girl.
While undoubtedly true (have you seen the Male:Female ratio of the PRBC family and of our get togethers (and yes @dannybrown — it is sheer coincidence)) there is a definite chance to use this to our advantage gents. Continue reading
