As previously mentioned the PRBC group emails quite a bit throughout the day on a variety of topics. Frequently they actually involve the blog – does a proposed post create a conflict of interest, upcoming events, discussing substantive PR issues for posts, etc. And sometimes not so much.
Anyone who has to work as part of a team or committee, whether that’s an internal team or a team composed of a client, their internal PR person, the outside agency and frequently others (so probably all of us), has had to deal with various agendas and personalities at the table. Each with their own goals, some necessary, others merely desirable. Continue reading →
If you didn’t know already, the PRBC has our very own Facebook Fan Page. Every Friday, we ask everyone a random question in a series called “Fun Facts Friday.” Last week we just finished up presenting our 35 ideas about social media in 30 minutes, so we asked you to share your one social media idea in a sentence.
As a public relations undergrad graduating in May, I have recently started the job search much like many others. Upon doing so, I learned a great deal about the industry and communicating with other professionals to get your name out there. I have conducted in-depth interviews with professionals that interest me, become President of my university’s Public Relations Student Society of America, participated in Minnesota’s Public Relations Society of America job shadowing event, etc. (the list could goes on and on).
In my opinion, the toughest part of applying for these jobs isn’t doing your research on companies you like and incorporating its views into why you would make a great candidate, and it’s definitely not making solid connections with people who work at your agencies of interest. The toughest part for me (and I’m sure a lot of you applying for jobs will agree) is the waiting! Continue reading →
I’m writing this post at the tail end of a very busy, but incredibly inspiring weekend for me, so I’ll make it pretty short and to the point. My thought for this week is: EXPLORE. Always. In PR and marketing—and particularly in a service industry—it is imperative that we constantly keep our minds engaged and exploring new ideas, opportunities and thoughts. Even the most simple of concepts that come to us at seemingly the most random time (“Hey, a weather-map like visual feature of what is hot and cold could be really cool for client XYZ!”) may not be something you implement today, but those little random ideas have a way of stewing together over time and becoming your next big idea. Continue reading →
I’m not sure if anyone has noticed television commercials recently, but they have become the most unrealistic and stupid commercials that just make me annoyed while watching making me change the channel. Commercials used to be fun. What happened? Why can’t commercials these days be like the Coco Puffs commercials from the 90s? You know, the one with the coo-coo bird who goes coo-coo over cocoa puffs? Unfortunately, we have lost the creativity and are now all victims to see the abominations that ad agencies come up with. Below are two examples of the nonsense we endure every night. Continue reading →
In recent months I’ve noticed an uptick in what I consider recycled advertisements – those television spots that were new within the past year or two, but disappeared for quite some time. After an absence, these ads are back. While I can understand that ad budgets have shrunk within the past year, I think companies are overlooking the message that this strategy is sending to consumers. Continue reading →
Any job/career can cause stress. My dad, for example, is an engineer. He builds buildings. He loves his job and does it well, but it’s demanding. He’s one of the most HIGH STRUNG people I know I will ever meet in my life and is always a little on the stressed side. Coming from his lovely gene-pool, I am also high-strung, Type A, etc., etc., which translates oh-so-conveniently into the fast-paced, multitasking world of PR. And I have to say it has only worked to my advantage in this field. Ask me 20 years from now…it might be a different story. Continue reading →
How often do you talk to your closest friends? Once a day? On the phone or via text? For me, I talk to my closest friend probably every other day. Now think about how often you converse with your Twitter community. I talk to PRBreakfastClub and #prbc on a daily basis. The great connections I’ve made from Twitter have moved on to other platforms like e-mail and G-chat.
It is amazing the bonds that are built without ever meeting someone in real life. I bet you may not have known that PRBreakfastClub was started with some members having never met each other in real life. Last week was the first time we could say we’ve all finally met in person. However, I do want to reinforce the importance of face-to-face communication and how to take these connections we’ve made online into “real life.” Continue reading →
Each morning when I wake up, read an interesting article and want to share it with my social community I begin to hyperventilate (not actually … yet … but I think its coming). The countless options I currently have to participate in the social world are beginning to create an anxiety problem. Should I Tweet or Facebook or Buzz … and enter paper bag. It made me wonder – with a new social networking site popping up each month and workloads increased thanks to the rough economy, will brands and their key executives take a step back from social media in fear they will not be able to communicate effectively? Maybe not just yet but we are on that path. Continue reading →
Imagine you are an editor of a newspaper. You’ve got limited resources. Not enough staff, out-of-date computers, maybe even labor problems, too. You check your e-mail one deadline morning and see a ready-made article about Product SuperAwesome prewritten from your favorite PR pro (wink wink)! With your publisher breathing down your neck, 30 minutes until the final edition goes to print and a gaping space in your publication, you slap the article about Product SuperAwesome’s industry into your paper and everyone is happy. Continue reading →
As previously mentioned the PRBC group emails quite a bit throughout the day on a variety of topics. Frequently they actually involve the blog – does a proposed post create a conflict of interest, upcoming events, discussing substantive PR issues for posts, etc. And sometimes not so much.
