Tag Archives: social media

Nathan "PRCog" Burgess

Interview with Mark Schaefer, Part II

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If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow.  Also, subscribing wouldn’t be worst idea in the world either.

Or, if you’d like to be all wild and crazy about it, watch the below one first, then go watch part 1 as dessert ;). Continue reading →

John Trader

PR Flubs, Missed Opportunities, and the Human Touch

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Did HMA miss a PR opportunity by not having a presence on social media?
Image from Flickr: Some rights reserved by nffcnnr

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities”, as reported on their Wall Street Journal company profile. Continue reading →

Carlos Molina

[Infographic] The Social Business Offices Building

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When we ask PR pros about how do they define social media, a common answer once was “they are communication tools.”

They’re right, but they missing part of the potential of social media solutions.

Social media platforms and networks let u

s develop events and procedures that, correctly implemented, help to optimize ROI for almost all businesses departments. That is what we call Social Business. Continue reading →

Shelly Kramer

7 Little-Known Tricks to Maximize Your Facebook Page

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buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.

Consider this your cheat sheet. If you’re not already putting these features to work for your Facebook page, now’s a great time to start. Continue reading →

Jason Mollica

Asking for Likes isn’t a Social Strategy

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As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?

One of the

ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading →

Jason Mollica

Why We Need to Set the Bar Higher When Giving Advice

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Waffle © by ilovememphis

Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading →

Linzy Roussel Cotaya

Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading →

Stanna Johnson

How Real Estate Agents Can get a Leg Up on Facebook

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IMG_0381 Floorplan © by mikemccaffrey

Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.

Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Continue reading →

Jason Mollica

Replacement Refs, Credibility and PR

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What is it, ref?! (courtesy ESPN)

Unless you ignore social media, the internet, and sports (if so, who ARE you?), then you pretty much have heard about/seen the ending of Monday night’s Green Bay Packers-Seattle Seahawks game. A summary:

A Hail Mary pass by the Seahawks is intercepted in the end zone by a Packers player; one referee says touchdown; the other calls it an interception. After replay, the ruling is a touchdown, game over. Seahawks win. Continue reading →