The innumerable articles and blog posts that have spawned from the Vanity Fair“tweetheart”article have been well…innumerable. Here’s another one.
Stefanie Michaels’s (1.4 million followers) husband considers himself a “twidower.” He says his wife found Twitter and dropped him. Ouch. I’ve received some of my own backlash from friends and family. It’s more like mockery, but I’ve gotten less than stellar feedback from my non-Twitter friends on my commitment to this social medium. I’ve even had to create BlackBerry rules for myself (…which I sometimes follow) so I don’t dismiss the company I’m in for the ambient glow of UberTwitter. Continue reading →
Just the other day, a friend suggested I become a fan of a Denver Yoga Group on Facebook. First, the one and only time I tried yoga, I spent the whole time trying not to laugh as those around me meditated – yeah, relaxation isn’t really my thing. Secondly, I don’t live in Denver, so why would this group be relevant to me at all?
Every day it seems that someone is suggesting I become a fan of something or inviting me to an event on the opposite coast. Maybe they assume that because I’m their pal, I’ll do whatever they want. Then I’ll pop onto Twitter and witness people begging for more followers. From fans to followers, it appears there are those in social media land that are obsessed with the numbers game. Continue reading →
As I get ready to leave the job that I’m currently at and embark on a new and incredibly exciting opportunity, I’ve decided to do a little bit of reflection at the suggestion of David, one of my social media mentors. When I took a position as an “intern” at the small NJ agency that I worked at during my senior year of college, I had no idea how much I would learn. Since it was my responsibility to teach the rest of the company about it, I had no choice but to throw myself head-first into the world of social media. Continue reading →
So we’ve all (hopefully) gotten over the importance of the Twitter follower count. Nonetheless you’ve got to have some core group of people you’re talking with or it’s just you shouting at the mountain. So the question remains what can you do, particularly when you’re new on Twitter to get followers (or more accurately, find your community). And so, a step by step guide from signing up to getting your first few followers. This post, of course, supplements TJ’s, on how the PRBC folks decide who they follow.
This might be particularly useful if you’ve got a friend that’s recently decided to join the SM world as part of a New Year’s Resolution (or your client’s CEO is just not getting ‘it.’)
As the internship coordinator for the Connecticut office of my firm, Co-Communications, I’ve interviewed a number of candidates. The one question I always ask no matter what?
“What kind of media do you consume?”
I’ve received a variety of answers and I consider myself fortunate to have never heard, “um, I don’t really read or watch the news…” Continue reading →
In the past month or so, I have been constantly utilizing the amazing insight and invaluable advice of my many PR “mentors” (the reason why will hopefully be revealed soon). This morning I was thinking about how lucky I am to have all of them, and it got me wondering about the nature of a mentor/mentee relationship. Mentor is a word that I toss around quite a bit, which is interesting because technically a person is only supposed to have one. So am I just using the wrong word to describe the people I go to for PR advice, or has the definition of a mentor shifted? Continue reading →
Choosing who to follow on Twitter is like the tagline of any action movie sequel: this time, it’s personal.
Talking to fellow PRBC-ers made me realize all the different barometers people use to decide with whom they interact on Twitter. There is no right and wrong way, I guess, except spam-following. Which is totally doing it wrong. But discussing what makes someone followable or not is, I think, valuable because lots of us still aren’t sure what our personal rules should be. Continue reading →
I find inspiration to write PRBC blog posts in the strangest places at the oddest times. This one (not so strange or odd) was after a long day at the office while driving home on the parking lot us Connecticut-ites like to call I-84.
Let’s face it. We all hit a “wall.” Some of us blog daily, some weekly, some monthly. At some point inspiration runs a little thin…if not entirely OUT. Coming up with fresh blog posts all the time gets a little bit tiresome, draining and can be overwhelming. Even being surrounded daily by our topic of choice (PR and Social Media), we can be at a loss. Continue reading →
Each area of public relations, from crisis to consumer, fashion to technology, all have their own specific rules and methodologies. I kicked off my PR career in the music industry, and I continue to have a strong interest in this particular sector. I left music in the midst of the exploding blogosphere – where music criticism was in question, magazines were folding one by one, and bloggers were becoming the new tastemakers.
I thought this would be the perfect time to take a look at what’s going on in the music PR world and see what’s changed, what’s stayed the same, and what the future holds. Continue reading →
I’ve been thinking a lot lately about how, somewhere along the line, the term “media relations” became such a derisive and reviled term within the public relations business. In the world of PR 2.0, Web 2.0 and everything 2.0, why have we suddenly come to the conclusion—seemingly as an entire industry—that media relations (i.e. the act of actually understanding and trying to help the media as a key function of PR professional’s job) is dead? That now it’s all about bloggers, or reaching the hottest social media “influencers” and anyone else who can who has an online portal that has high enough uniques according to Compete or Quantcast. Continue reading →
The innumerable articles and blog posts that have spawned from the Vanity Fair “tweetheart”article have been well…innumerable. Here’s another one.
