All posts by Christina Khoury

Giving thanks to my PRBC Family

portrait of an elderly man holding a roast turkey at the dinner tableThis week I was inspired by “Social Media Thanksgiving” and instead of my weekly Coffee Talk, I decided to use this platform to thank the people who probably don’t hear “thank you” enough: my PRBC family. Most of the people who read PRBC or know us would say, we don’t take ourselves too seriously. From time to time we’ll have some fun with posts like “PRBC Member Breaks Off” and “Coffee Talk with PRBC Parents”. I love these because it’s a way for the community to learn more about us. I hope everyone enjoys the holiday, stuffs themselves like a turkey, and remembers to give a little thanks to the special people in their lives.  Continue reading

Christina’s Coffee Talk with Danny Brown

dannybrownThis week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer).  He boasts about being a geek and says his favorite pastimes are messing in WordPess or playing video games (sorry PS3 lovers, he plays on Xbox 360 or Wii).  In addition to his Recommended Reading, you can catch Danny laughing to off-the-cuff humor blogs like F*ck You Penguin and his wife’s Just Kickin’ It.  It was a real pleasure picking Danny’s brain for a little bit, and I hope this chat inspires you just as much as it did for me.

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Christina’s Coffee Talk with Danielle Culmone

IMG_2207My favorite thing about working in public relations is how it can be applied to any industry. Chances are, if you find something you’re passionate about, you can do PR for it. My guest this week, Danielle Culmone, is a great example of that. Danielle is an account supervisor in the real estate division at Quinn & Co Public Relations. This fervent coffee drinker fits right in with the rest of PRBC with her latest idea: The Coffee EpiPen: “stab yourself in the thigh each morning with your daily caffeine dose and go!” I think I know a few people that would buy that! When she’s not thinking of these fantastic inventions, or working, Danielle likes to turn her brain off to read lots of books and 186 subscriptions in her Google Reader. She loves to travel and makes it a point to go somewhere new each year. So this week, Danielle teaches us about the world of real estate PR. Continue reading

Coffee Talk with the Winners of #PRStudChat Challenge

Earlier this week I chatted with Assistant Professor Brooke Fisher Liu and Lecturer Susan Whyte Simon from the University of Maryland, the winners of the #PRStudChat Challenge. UMD won the challenge by having the most students contribute to the chat. The university had over 30 students participate in the challenge (You can find a list the students here*.)  I had the opportunity to chat with two of them: Jeana Zamanski, a junior communications major, and Rowena Briones, a graduate student in the department of communications. Continue reading

Coffee Talk with the Winners of #PRStudChat Challenge

On October 21st over 409 participants joined in the #PRStudChat Challenge. This challenge was organized by Deidre Breakenridge and Valerie Simon. The conversation consisted of students, professors, and PR pros with Christine Perkett as a special guest. Over 40 schools participated but the winning school, with the most contributors, was the University of Maryland.  After the challenge, I got the chance to chat with Assistant Professor Brooke Fisher Liu and Lecturer Susan Whyte Simon about UMD’s communication program and how they integrate social media into their students’ education.  There will also be a part two of this interview with two public relations students from UMD. Continue reading

Christina’s Coffee Talk: With the Parents of PRBC

Family on sofa at beach
This week’s coffee talk was inspired by a question that I am sure most people in PR have answered: “What exactly is it that you do?” So instead of making another PR professional answer this question for the millionth time, I turned to the people who never seem to get it: my parents. But I couldn’t let them have all the fun, so I had PRBC ask at least one of their parents too. I have to admit, I thought the answers were going to be more off base, perhaps confusing PR with marketing or advertising but I was definitely wrong.  Overall I think they did a pretty good job, but I’ll let you decide. Continue reading

Christina’s Coffee Talk: Sasha Muradali

sasha_twitter2c-tnThis week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to the opera, and enjoying a good book. This Harry Potter fan is also a self-taught Photoshop addict and loves trying to see what new things she can come up with. You may also find her singing to herself, her guilty pleasure, in her car to Miley Cyrus’s new song, “Party in the USA” and relaxing on the couch watching Grey’s Anatomy…. But I’ll let you take that up with her. Without further adieu – here is Sasha discussing her blog, personal branding, and its impact on her job search. Continue reading

Christina’s Coffee Talk with Michael Schaffer

Mike Schaffer
Mike Schaffer

It’s a bird; it’s a plane, it’s Michael Schaffer for this week’s coffee talk. This non-coffee drinker (gasp) was a former DJ that uses music to “pump up the volume” for his day.  He’s a savy PR/ Social Media professional working in the entertainment/sports world as social media director for Brotman-Winter-Fried Communications. To get through his crazy days Mike turns to songs from Glee, the Cupid Shuffle, Ingraham Hill and the Beastie Boys for motivation. Not one to name drop, he did admit to losing his cool when he met  Jaleel White, who played Steve Urkel.  Also be sure to check out Mike’s blog: The Buzz.

And so I give you, Mike Schaffer, shedding light on the sports and entertainment world of PR. Continue reading

Christina’s Coffee Talk with Maria Perez

Maria Perez
Maria Perez

If you work in PR, chances are you’ve spent countless hours building a media list hoping that you have found the best contacts in a targeted outlet that would be interested in your client/product/service. Well, in ’92, a group of geniuses founded ProfNet. ProfNet is an online community of communications professionals made to provide reporters access to expert sources (Wikipedia). I, like many PR professionals, receive daily e-mails from ProfNet, with queries from journalists looking for experts or a specific service that I may be able to help them with. Now, this seems like a simple process, but I’ve always wondered what actually goes behind their closed doors. So this week, with the help of Maria Perez, director of news operations at ProfNet, we gain a little insight in to the ProfNet world and her position.

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