Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
Instead of Super Bowl ads, Pepsi will be sinking its dollars into cause-based social media, investing $20 million into its Refresh Project, which helps people improve their communities through a variety of projects, funded by Pepsi, according to a report by DMNews. Continue reading →
Alright. I admit it. I watch The Bachelor. Some seasons, I actually enjoy watching it. This time, it looks like it’s just something to laugh at. Love it or hate it, the concept is a success. Even if the buzz isn’t positive, the show gets talked about. So as I laugh at this season’s stream of contestants, I thought it would help to see the good – that is, to look at the marketing lessons we can all learn from watching reality programs such as The Bachelor. Continue reading →
In a community characterized by comments and retweets, it is often difficult to notice when the SM becomes the news, rather than the news itself.
After reading some tweets the other week, I noticed the frequency of condolences directed towards @military_mom and felt compelled to dig a little deeper.
It’s no secret that clients hire us for our contacts. That our relationships are often the bait that gets them to sign on the dotted line. But at the end of the contract, the course the agency’s relationship with the media has taken while representing said client has lasting benefits or consequences for both parties. Continue reading →
Some call it semantics. Others, being particular. You might call it wordsmithing. I consider it one of the few (errrm. . .many) ‘little’ things that grate on my nerves. So what is this insipid little nudge? I’ll call them this PR pros favorite ‘four letter’ words.
They dominate press releases. Taint headlines. Muddy pitch waters. And, I would find it unimaginable, that they don’t leave reporters wondering what clown slapped these terms together on a piece of paper and dumped them into their Inboxes.
With preparations for our office holiday road trip in full swing, I thought it was time to pick some holiday carols for the car ride ahead. Being the PR loving girls that we are, I thought some updated classics might be just the trick: Continue reading →
It would seem par for the course that as I turned on my laptop to blog, the power would fail. My immediate reaction was to tweet about the power failure. The challenge with that and my momentary lapse in logic are both evident.
Once I moved past the realization of a self #fail, I was left wondering what we would do without social media. Or, more accurately, could we return to a world without social media? Continue reading →
I recently attended and presented at the Social Media Conference presented by the Connecticut Valley Chapter of PRSA . Among the topics discussed at the conference was who should be the voice behind corporate tweets, the company itself or a company representative?
Several attendees expressed that hectic schedules often prohibit upper management from taking on the role of tweeting for their brand. This led me to question if these should be the people tweeting or if a generic account representing the brand was adequate. Continue reading →
Clients want it. Publicists work for it. But not everyone can have it. That’s right. I said it. Not every brand can be a cover model.
It’s an ugly reality, but we all need to accept it. Particularly as print publications, even well-established icons like Gourmet, cease publication. With less publications to cover the same amount of, if not more, content, the battle for the cover, or even a column, can only become more intense. So how will this new world work? Is it possible that the day will come where clients won’t want print hits? (Even I thought that sounded a little funny as I wrote it. Can we say ‘pipe dream?’) But, seriously. How will it work? Continue reading →
Pepsi’s decision to not advertise during the upcoming Super Bowl may have come as a surprise to many. Especially with the buzz these ads generate and water cooler conversations they occupy in the days following the game.
