Legos are for…Adults?!?

February 1, 2010 Danielle Cyr 4 Comments

Legos were a fundamental part of my childhood and I am sure many others’ as well. That said, it shouldn’t come as any surprise that I found LegoClick intriguing. While it is, at its core, a social network, Lego has taken great strides to integrate its effort into other SM tools.

This new community comes complete with its own hashtag (#Legoclick) and YouTube videos, encourages interaction through Flickr and showcases user photos of some impressive Lego creations. The question is, is this enough to keep adults engaged?

I raise the question of adults, because LegoClick is intended to be a community of inventors. Mashable reports it is a community to share visions about new products and toys. So, are Legos destined to become the new water cooler buzz and lunch hour stress buster? Continue reading →

Nathan "PRCog" Burgess

We’re Growing the Family (Tree)

January 29, 2010 PRCog 26 Comments

Over the last five months the PRBC founding members and contributing bloggers have had the absolute joy of bringing you nearly 250 posts on the things that impact all our lives — PR, Social Media and everything else that touches on the various communications arts we all get to call our day (and sometimes night) jobs.

After some thought, we’ve come to the realization that you, our devoted readers need more — more variety of specialty, experience, geographic diversity, and everything else that makes each of us, as a person and professional, unique. Continue reading →

Christina Khoury

Christina’s Coffee Talk: Jay Keith (Part 2)

January 29, 2010 Christina Khoury 10 Comments

When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to the subject. So I asked him, “Are people too serious about personal branding within the SM world? Is it overrated/overused? What would you consider your personal brand?” And here is what Jay had to say: Continue reading →

TJ Dietderich

Your Copy Sucks: Ironically True

January 28, 2010 TJ Dietderich 5 Comments

Let’s cut to the chase: you don’t understand irony. You think you do, because you’re A) a hipster or B) a cynic. Don’t beat yourself up; it’s a common mistake. So let’s break down what’s ironic, what’s unfortunate, and what’s just plain hilarious.

Irony sounds really complicated when you try to research it on Wikipedia. There are lots of different kinds: verbal irony (when you say something that’s the opposite of what you really mean) and dramatic irony (when one person is not aware of something that everyone else is). Continue reading →

CTMichaels

Insightful Thoughts from Andy Rooney

January 28, 2010 CT Michaels 17 Comments

Katie Couric Hosts 18th Annual Broadcasting & Cable Hall Of Fame Awards

It’s 2010, yep, a new decade, new life. I’ll be the first to admit it, I hate Andy Rooney. There are two people who I hate more than anything one of them is Andy Rooney (no, I won’t tell you the other). The ancient man is 91 and I think it’s about time for him to retire, say goodbye to journalism, and just get a house on the beach in Mexico where no one can find him again. The old guy should just resign.

Anyone in PR should be watching “60 Minutes” every week. The show is a league apart from any other news program out there, and it gets tainted by ending each week with that man that just complains about life. Andy Rooney is the perfect example of why there are such misunderstandings between generations — because they refuse to adapt to the times. Continue reading →

Christina Khoury

Christina’s Coffee Talk with Jay Keith

January 27, 2010 Christina Khoury 3 Comments

Coffee Talk is back and I couldn’t be more excited to kick off the year with my guest, Jay Keith, senior public relations manager of Vistaprint. A prominent member of the #prbc community, Jay is always sharing his knowledge and making us laugh daily. Jay is a jack of all trades, smart, and funny to boot. Who knew that a former donut maker for Dunkin’ Donuts would become a successful PR professional? Like the rest of PRBC Jay’s an avid coffee drinker, loyal to his Dunkin Donuts brand but says it’s nothing compared to the coffee in France. He’s an amateur golfer, sports nut, die-hard Boston fan and a passionate Candlepin bowler. Continue reading →

Danielle Cyr

Say Hello to the Media Dependent Generation

January 26, 2010 Danielle Cyr 8 Comments

To say the results of the new study by the Kaiser Family Foundation floored me would be an understatement. Learning that young people across the nation are spending an average of about 7.5 hours a day with entertainment media was simply jarring. As if spending more than 53 hours each week with entertainment media weren’t bad enough, the study found that these youth have mastered an art form — ‘media multitasking.’ By using more than one entertainment medium at a time, they are able to cram 10 hours and 45 minutes worth of media content into those same 7.5 hrs.

While my own youth may have fallen well before the advent of social media, it doesn’t mean that I didn’t adapt latter in life. Continue reading →

PRBreakfastClub

Legos are for…Adults?!?

We’re Growing the Family (Tree)

Your Copy Sucks: Ironically True

Insightful Thoughts from Andy Rooney

Say Hello to the Media Dependent Generation

…..a chance to start the day off right.