As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?
ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading →
Are you thinking of trying to promote your restaurant in creative ways that will give you an edge from your competitors? Public relations in the restaurant industry are a little different than other industries because in order to run a successful restaurant, you have to have a love for the industry and the drive to keep it moving forward. Continue reading →
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Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).
As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store, we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading →
cialis buygoogle reader” width=”300″ height=”199″ />Follow along as we teach you how to build the ultimate tool to listen to the web to enhance your web marketing campaigns. But why would you want to do this in the first place? There are four key reasons to listen to the web when creating your content marketing strategy:
Keeping track of your competitors’ marketing efforts can give you a strategic advantage (or at least keep you from being blindsided)
Creating great content is key to successful web marketing
Creating great content is reliant on having a constant stream of relevant, creative new ideas
Finding the people who care about your subject is the first step toward building lasting relationships
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Let’s say you own a restaurant. Your place is packed Saturday night. Your staff is working extremely hard, but one waiter forgets an order. Or misses a reservation.
Or you manage a hotel. A guest makes an online booking, asks for a non-smoking room, checks in, and gets a smoking room instead.
As a business owner, you have to prepare for the worst. In an age when unsatisfied customers can quickly become your harshest online critics, one honest mistake can lead to one bad review – and one bad review can, in turn, lead to loss of potential customers, or a dip in revenue, or a damaged reputation. Continue reading →
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Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!
If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading →
Three years ago when we started this blog, essentially on a whim (concept to launch took around 10 days if memory serves), I don’ t think anyone assumed we’d still be here today, except perhaps as an archive.
viagra cheap/wp-content/uploads/2012/10/Applebees-300×224.png” alt=”why you should work at applebee’s before starting a pr career” width=”300″ height=”224″ />One of the things my wife and I love about living in the city is that we have our regular restaurant hangouts (that AREN’T named Applebees ;). Our favorite? A hole-in-the-wall bowling alley that serves outstanding food and has a pretty strong beer list to boot (Bryant Lake Bowl, for you Minneapolitans). We are frequent visitors for brunch on the weekends–and I’ve been known to host business meetings there frequently during the week.
But besides the food and “ambiance” the place offers, one of the biggest reasons we love it is because of one waitress. I mean, we are actually bummed when we go there and she’s NOT working. She has our coffee before we even sit down. She knows our kids’ orders. She’s fast. She’s prompt. In short: She’s GREAT at her job.
And it’s a hard job. Being a waitress, that is. Ask anyone who’s worked in the service industry. It’s damn hard work. And that’s why I think everyone in the PR business should go work as a waiter/waitress before entering our industry. Continue reading →
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Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.
Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Continue reading →
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