Tag Archives: public relations

Jason Mollica

Age Doesn’t Mean Jack in Social Media

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We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had a tweet shared by a celebrity.

On Friday, Cathryn Sloane had an article posted on NextGen Journal, titled, “Why Every Social Media Manager Should Be Under 25.” Sloane, a recent graduate of the University of Iowa, writes. Continue reading →

Linzy Roussel Cotaya

Summertime To-Dos

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We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicated times that you stop each year to focus on clearing out the clutter and reorganizing yourself.

While it is hard to stop in the PR world, summer is the perfect time to stop and clean up the shop. Add it to your Outlook calendar to save time for cleaning. Tackle those things that you wish you had time to do that would make life easier but you don’t have time to stop. Continue reading →

Linzy Roussel Cotaya

The Summer Week That Was June 18- June 22

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It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.

Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Continue reading →

John Trader

Strive for Diversity in Your Content Consumption

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Public Relations Professionals should strive to consume diverse content
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Years ago, I had a job working the front desk at my local YMCA and it afforded me the opportunity to truly understand just how important it is to appreciate cultural diversity in the world around us. Over the 10+ years working there, I interacted with a host of different ethnicities, races, and cultures, all with their own unique perspectives, ideas, and opinions. Living in a country founded on the principles of multiculturalism, I often felt privileged that at a young age I had the opportunity to view life through a cultural prism, respecting ideals and beliefs that may have been contrary to my own but helped to mold the way I related to others. Continue reading →

Nathan "PRCog" Burgess

Building the Agency – Part I

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How are today’s agencies building, or rebuilding, their services?  How are they staffing for these new services? Siloed or integrated programs?  Standalone teams or cross-practice groups?  We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner offices.

Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most people didn’t touch, but those were for specialized areas. Continue reading →

Manny Otiko

Why Celebrities Should Keep Their Political Views Private

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I have always believed that everyone, whether they are a celebrity or an average person, has the right to express their political views. I remember back in the 1990s, when I was working as a newspaper reporter, there would always be a local eccentric who would run for office every election season, knowing they had no way of winning. But as one of my co-workers pointed out, it was their right as an American to run for political office.  Continue reading →

Keith Trivitt

Behold the Power of Brand Advocates

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For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy. Continue reading →

Linzy Roussel Cotaya

The PR Event Toolkit

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PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.

With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading →

Linzy Roussel Cotaya

10 Ingredients to Make Your Event Execution Easy

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Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.

Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection: Continue reading →

Kelly Byrd

PR Does Not Stand for Press Release (and Other Misconceptions)

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I recently had a discussion with a man who is building a business that is aiming to help PR professionals with their biggest workflow issues.

He was very kind, and was asking me informed questions regarding the common issues I have and have seen coworkers deal with, when he said,

“We want to help press release… I mean PR professionals…”

Before answering his question, I clarified,

“PR does not stand for press release, it stands for public relations.” Continue reading →