I recently began that much-maligned exercise of apartment hunting with my wife in Minneapolis and if I learned anything from the pursuit (other than a realtor’s idea of ‘spacious’ is from the point of view of the cockroaches) it is that businesses need to engage with hate online.
Much of our hunting utilized social media – we searched ads and sites and used accompanying blogs, tweets and reviews to assess where best to rest our hats. It is safe to say that there is a lot of hate in the social media sphere – from security deposit battles to strange-smelling hallways, the dramas of rental life in the Twin Cities were laid bare online. Continue reading