Keith Trivitt

Channeling the Overwhelming Side of Public Relations

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Businessman with face pressed against wall, profile, close-upIt’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my public relations career: this really isn’t about me anymore; it’s about our company and it’s about building our clients’ business.

Throughout every contact I have with clients—whether that be a new business meeting, contract negotiations, day-to-day discussions about project work, etc.—it’s my thoughts, insight and expertise that has a lot to do with the success of a campaign, but ultimately, the only goal I have for myself is to build our client’s business. To “build something great,” and that’s really not about me, or my wants, desires, day-to-day stresses or anxieties. It’s about servicing wants, desires, day-to-day stresses and anxieties of our clients, and providing a value to them far greater than what I hope to receive out of the partnership. Continue reading →

Marie Baker

Preparing for the SEO of the Future

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Do It YourselfWith less than two months to go, my away-from-work-life has consisted of registering for baby stuff, painting a nursery, complaining about maternity clothes, trying to avoid ice cream – everything and all things baby!

Now my husband just informed me that he bought a domain for our future son as a gift. My first reaction was “We don’t even have diapers yet.”  So, I sent out a tweet about his latest purchase, and got an immediate number of responses.  It seems he isn’t the only one preparing for our child’s SEO future.

Honestly, this would be the last thing I would even think about as I get ready for parenthood, but these days, should it be one of the first? Continue reading →

Christina Khoury, Kasey Skala

For The Love Of Debate

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Businessman Pointing at PaperA good friend of mine once told me, “If you took the popular opinion there would be no reason to write.” He’s right. Writing gives us a voice. It allows for discussion, debate, and for our knowledge to grow as a result. In addition to learning, a debate can open doors to new relationships. That’s how Kasey and I became friends. I disagreed with a post he wrote and needed to understand where he was coming from. I approached him via direct message, which turned into a great discussion, resulting in a blog post for PRBC and a valued friendship. So today, Kasey and I would like to encourage the PRBC community to act as a contrarion. You’d be amazed at what you will learn. Continue reading →

Marie Baker

In the Event of an Event

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Group of Young People at a Party

I was invited to an event recently that I was really excited about. However, much to my dismay, I was only able to last a half hour before I high-tailed it out of there. From a cramped event space to complete confusion about where I was supposed to go, let’s just say this event didn’t live up to all the hype.

We thought we would use this opportunity as a learning experience, and provide a few tips that you should keep in mind when planning and executing an event. Continue reading →

TJ Dietderich

Going to the Darkside: A Flack Turns Marketer

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low angle view of two fists collidingA few weeks ago, I began a new position. It’s a wonderful opportunity to be innovative and creative, to work with fantastic properties and develop social media strategies. It’s a dream come true for a flack like me.

One tiny thing. I’m not in the PR or publicity department. I’m on the marketing team.

I’ve gone over to the Darkside, guys. Red lightsaber and all. Continue reading →

Nathan "PRCog" Burgess

It’s just semantics – that is the point, isn’t it?

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Reference books on table, elevated viewI’ve got a few expressions (or words) that really get on my nerves (piles of other things get on my nerves, but only a few expressions).  The biggest is, as you can probably guess, “literally” when applied to something that didn’t literally, or more usually – literally couldn’t happen.  You “literally exploded with rage”?  Really?  Unless we’re going the hyperbole route, which I doubt most people do intentionally, I’m simply going to have problems believing you.  If you’re a professional communicator – then I’m really going to have to rethink things.

My number two cringe-inducer is “Well that’s just semantics.”  The phrase implies that the difference between the opinions being expressed is merely cosmetic – just a matter of words. But here’s the thing, Continue reading →

CTMichaels

Thank You For Being A Friend

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Time's 100 Most Influential People in the World Gala - Inside
She's the one in the middle

One of the best examples of the power of social media was the campaign to get Betty White on Saturday Night Live. How awesome is that that millions of people found a page on Facebook and decided to become a fan of it (or, “like” it), ultimately resulting in Betty White hosting Saturday Night Live? I’m pretty sure no one imagined that something like this could happen, but producers (Lorne Michaels and company) actually listened to what the millions of people were saying. So the masses did it – social media got Betty White on Saturday Night Live, but was it the right person to waste a campaign on? Continue reading →

Danielle Cyr

Learn More, Tweet Less

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Rear view of boy with apple behind his back and front view of teacher sitting at desk (10-11)Some of you may have noticed that my Twitter stream isn’t as robust these days.  There aren’t as many blog posts, news articles and conversations flowing.  To be rather blunt, I simply haven’t felt like tweeting.  I’ve snuck onto the web occasionally and opened the TweetDeck a couple of times, but the ‘new tweet’ alerts haven’t been as alluring.  Some days, I’ve felt self-imposed pressure to tweet, as though I wasn’t living up to expectations.  Other days, I’ve felt like the site of that demonic little black and red alert box blocking the ability to close documents was more than I could take.

While the motives for my lack of tweeting are a bit unclear, even to me, and I really have no clue where I would have found the time to tweet more than I have been, I’ve learned some really important lessons while tweeting less.  Lessons that I will carry with me if/when I decided to start bombarding your Twitter stream again. Continue reading →

CTMichaels

Facebook+Privacy=#SoWhat?

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Businessman Using BinocularsDo you ever feel like you are the only one that believes in something or honestly doesn’t care at all about something? For example, I feel that the botched Times Square bomber should suffer a public execution, regardless of if it was a failed terrorist attempt. I’m rooting for the guillotine, but a hanging or stoning would be fine in my book as well. When I say things like this people look at me like I’m so weird.  Umm, my words to you…you spend all day in the spot he tried to bomb and then come back to me. Anyway, that’s just an example of what I’m discussing here.

So what’s the big deal with Facebook messing up this week? Everytime Facebook makes one mistake the Internet blows up saying so much nonsense.  Ahhhh Privacy! I’ve been exposed, I have to run for the hills and bitch about it! People, it’s the Internet…as mentioned in previous posts nothing is private. Continue reading →

…..a chance to start the day off right.