It’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my public relations career: this really isn’t about me anymore; it’s about our company and it’s about building our clients’ business.
Throughout every contact I have with clients—whether that be a new business meeting, contract negotiations, day-to-day discussions about project work, etc.—it’s my thoughts, insight and expertise that has a lot to do with the success of a campaign, but ultimately, the only goal I have for myself is to build our client’s business. To “build something great,” and that’s really not about me, or my wants, desires, day-to-day stresses or anxieties. It’s about servicing wants, desires, day-to-day stresses and anxieties of our clients, and providing a value to them far greater than what I hope to receive out of the partnership. Continue reading →
Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions about the usefulness (or lack thereof) of automated sentiment analysis tools, and I won’t bore you with yet another discussion of whether automated sentiment is worth your while.
