For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe… Read the rest of this entry
Monthly Archives: May 2012
Stop Listening, Start Watching
We’re an industry of words – whether written or spoken, our bread and butter is, at its core, words. What position will the candidate take? What is the company’s announcement going to be? Talking points, key messages, sound bites… The list goes on and on. The problem – words themselves – while having the immense… Read the rest of this entry
The PR Event Toolkit
PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.… Read the rest of this entry
Friday Five: Summer Series
Starting today and running through until Labor Day we’re featuring 5 posts from around the web you may have missed probably worth your attention. We’ll be rotating off who’s curating the posts so you’ll get a slightly different perspective each week. And so, without further adieu, this week’s Friday Five (and none of them are… Read the rest of this entry
Value of a Facebook Fan – Still Worth Considering?
Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan. There is no direct answer given the multiple of impacts that go into a Facebook brand strategy. Many fans are gained through a combination of organic growth and paid… Read the rest of this entry
10 Ingredients to Make Your Event Execution Easy
Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash… Read the rest of this entry
Stop Being Idiots -or- NATO and Perspective
I made a mistake yesterday. I opened my full Twitter stream – a few thousand folks (probably 90% or more PR or Marketing professionals) talking all at once. It seems there is a very vocal contingent, of or our own professionals, who know nearly nothing about civics, world politics or anything beyond the next Twilight… Read the rest of this entry
Facebook Research: Brand-Related Posts Drive Most Engagement
You’re probably aware that the content you post on your business or brand’s Facebook page is a critical part of your Facebook marketing strategy. But if you’re curious as to the type of content that drives the most engagement, wonder no more. New research released by Facebook this week shows that brand-related content results in… Read the rest of this entry
PR Does Not Stand for Press Release (and Other Misconceptions)
I recently had a discussion with a man who is building a business that is aiming to help PR professionals with their biggest workflow issues. He was very kind, and was asking me informed questions regarding the common issues I have and have seen coworkers deal with, when he said, “We want to help press… Read the rest of this entry