Monthly Archives: September 2012

Replacement Refs, Credibility and PR

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What is it, ref?! (courtesy ESPN)

Unless you ignore social media, the internet, and sports (if so, who ARE you?), then you pretty much have heard about/seen the ending of Monday night’s Green Bay Packers-Seattle Seahawks game. A summary:

A Hail Mary pass by the Seahawks is intercepted in the end zone by a Packers player; one referee says touchdown; the other calls it an interception. After replay, the ruling is a touchdown, game over. Seahawks win.Read the rest of this entry

Defining The Roles of PR Professionals and Their Partners

After reading Jen Pedde’s post “WhatRead the rest of this entry

Words We Hate: Tickle

We’ve all got a few of those expressions in our biz we hate – to circle back, to get on the same page, to ping, etc. Usually they do have some kind of history of their own that makes sense – either from another world, or another time of business management. Today we’ll take aRead the rest of this entryRead the rest of this entry

How to Take Your Career from Social Specialist to Strategist

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How to be a Content Curation Intellectual Thief

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Lessons From Kansas City Chiefs Social Media Blunder

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Building the Agency – Part II

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PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success

As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needsRead the rest of this entryRead the rest of this entry

Isaac Lessons Learned

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Why Brands Shouldn’t Alienate Advocates

Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and againRead the rest of this entryRead the rest of this entry