Monthly Archives: September 2012

Replacement Refs, Credibility and PR

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Defining The Roles of PR Professionals and Their Partners

After reading Jen Pedde’s post “WhatRead the rest of this entry

Words We Hate: Tickle

We’ve all got a few of those expressions in our biz we hate – to circle back, to get on the same page, to ping, etc. Usually they do have some kind of history of their own that makes sense – either from another world, or another time of business management. Today we’ll take aRead the rest of this entry

How to Take Your Career from Social Specialist to Strategist

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How to be a Content Curation Intellectual Thief

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Lessons From Kansas City Chiefs Social Media Blunder

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Building the Agency – Part II

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PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success

As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needsRead the rest of this entry

Isaac Lessons Learned

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Why Brands Shouldn’t Alienate Advocates

Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and againRead the rest of this entry