One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals. Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every… Read the rest of this entry
Monthly Archives: February 2012
Sincerely, Truly Yours…Or Are You?
Some email signatures are so ridiculous. Why doesn’t anyone use ‘Yours Truly,’ ‘From,’ or ‘Sincerely’ anymore? It seems like everyone tries to be lovey-dovey in a last attempt to create a bond with someone. Honestly, some lines just make me want to vomit. Here are some closing lines that I can’t stand and my interpretations… Read the rest of this entry
10 Reasons To Think About Getting Your APR
We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been… Read the rest of this entry
Book Review: Like
I was recently graced with a review copy LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign by Kelly Groehler with Dave Ladd, Greg Swanholm, and Bass Zanjani. The book is available as both an e-book, hardcopy and has presences on Facebook and Twitter. The foreword is available as a free download at the bottom of… Read the rest of this entry
Building Relationships Through Marketing
How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand. Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith.… Read the rest of this entry
The Myth of Advanced Media Relations
In the past several years I’ve attended seminars, webinars, and a couple of conference sessions about “advanced media relations.” You’d think after the first one I would have learned, or you’d think after spending dollar-after-dollar and hearing the same thing over-and-over, I would have figured it out: advanced media relations is a myth. Yet, I… Read the rest of this entry
Reputation Management: A Proactive Practice
It was February 2009 that Chris Brown was in LAPD custody for his brutal fight with Rihanna after Clive Davis’s pre-Grammy party. Under two weeks ago, just three years later, Brown accepted a Grammy for R&B Album of the Year. Part of me wants to commend Brown’s public relations team for creating such a comeback;… Read the rest of this entry
The Funny Thing About The Media
The media never ceases to amaze me. In my 15 years in the PR business, I am still amazed at the impact news outlets have in influencing its audience. Moreover, it is still quite enlightening to see how the press decides what to cover in their news outlets. I don’t typically cite clients when I’m… Read the rest of this entry
5 Essential Characteristics of a Successful PR Pro
In order to be successful in the modern world of PR, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, maintain a positive image, encourage word of mouth, and build strategy. When initially coming up with the idea for this post, I jotted down 17 must have characteristics. Here… Read the rest of this entry
McDonald’s McBombs: Latest Brand Brouhaha is a Dog
Kansas City radio listeners had a front-row seat to a recent McDonald’s advertising gaffe set afire by social media. An ad introducing the fast-food giant’s new Chicken McBites not only didn’t work; it resulted in a vocal backlash against the company. The radio ad, which aired for several days in the Kansas City market, read… Read the rest of this entry