7 Little-Known Tricks to Maximize Your Facebook Page

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buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.

Consider this your cheat sheet. If you’re not already putting these features to work for your Facebook page, now’s a great time to start. Continue reading

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What the Media Thinks

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of PR, and their view of on traditional versus digital media – here is an insider peek. Continue reading

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Asking for Likes isn’t a Social Strategy

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As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?

One of the

ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading

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Public Relations Ideas for Your Restaurant (And Why This Industry is Different)

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King Eddie

Are you thinking of trying to promote your restaurant in creative ways that will give you an edge from your competitors? Public relations in the restaurant industry are a little different than other industries because in order to run a successful restaurant, you have to have a love for the industry and the drive to keep it moving forward. Continue reading

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Why We Need to Set the Bar Higher When Giving Advice

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Waffle © by ilovememphis

Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading

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Content Marketing: Laying The Foundation With Google Reader

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build a foundation with  <div style=cialis buygoogle reader” width=”300″ height=”199″ />Follow along as we teach you how to build the ultimate tool to listen to the web to enhance your web marketing campaigns. But why would you want to do this in the first place? There are four key reasons to listen to the web when creating your content marketing strategy:

  1. Keeping track of your competitors’ marketing efforts can give you a strategic advantage (or at least keep you from being blindsided)
  2. Creating great content is key to successful web marketing
  3. Creating great content is reliant on having a constant stream of relevant, creative new ideas
  4. Finding the people who care about your subject is the first step toward building lasting relationships

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Bad Review? Here’s What To Do.

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Thumbs Up! © by n2linux

Let’s say you own a restaurant. Your place is packed Saturday night. Your staff is working extremely hard, but one waiter forgets an order. Or misses a reservation.

Or you manage a hotel. A guest makes an online booking, asks for a non-smoking room, checks in, and gets a smoking room instead.

As a business owner, you have to prepare for the worst. In an age when unsatisfied customers can quickly become your harshest online critics, one honest mistake can lead to one bad review – and one bad review can, in turn, lead to loss of potential customers, or a dip in revenue, or a damaged reputation.  Continue reading

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Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading

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To One Thousand … and Beyond

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1000 © by MGM_Photos

Three years ago when we started this blog, essentially on a whim (concept to launch took around 10 days if memory serves), I don’ t think anyone assumed we’d still be here today, except perhaps as an archive.

But here it is – our 1,000th (published) post. Continue reading

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